MACRO CONSIDERATIONS IN MARKETING MANAGEMENT: CONSUMERS, PRODUCERS AND FRESH PRODUCE MARKETS

Knowledge Producers and Consumers

IntroductIon In a knowledge-based economy, organizations find it difficult to compete based upon the individual knowledge of a few organizational members. This provides the rationale for knowledge management wherein organizational knowledge must be shared, combined, and reused in order to enable organizations to compete more effectively. Hence, knowledge sharing is considered an essential proce...

Fresh Produce Valuation in Portuguese Traditional Food Markets: Consumer Perspectives

In Portugal, traditional food markets have shown a decrease in popularity, mostly because of the growth of organized retailing and increased globalization. Attempts have been made to find what motivates consumers to purchase locally produced foods. The objective of this work was the characterization of consumers from Portuguese traditional food markets, and the identification of their attitudes...

Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions

Direct marketing via farmers' markets, roadside stands, community supported agriculture (CSA) programs, and other outlets, is integral to the prosperity of many small fruit and vegetable farms. 1 Through direct marketing, producers are able to establish a closer relationship with consumers , avoid expenses associated with using a broker or wholesaler, and increase their profits (USDA-AMS, 2002a...

Quality certification standards in competitive markets: When consumers and producers (dis)agree

Article history: Received 3 April 2008 Received in revised form 23 March 2009 Accepted 1 May 2009 Available online 7 May 2009

Fresh Produce Production and Marketing Systems in East and Southern Africa